They highlighted the bees’ plight by setting up a fake florists plagued by disappearing flowers (much to their customers’ surprise!) to spread the message that, “a world without bees is a world without flowers.” With more than two million views for this video alone, they had their finger on the pulse of public opinion with this video. If you can style out your own story like this, you might just earn the emotional (and financial!) investment of your customers Cleared A general SEO rule it is worth noting that these three pieces of information must be presented on your website as selectable HTML text and not a graphic. If a local newspaper is covering a story regarding your business they are unlikely to display your company address or telephone number. In such instances, it is enough to simply have your company clearly referenced by name in order for your listing to receive the value.